DESCRIPTION

The fans of the Washington Football Team are very loyal and are looking for a brand that captures the history of the franchise while giving it a new and unique look. This project would resonate with them because the rebrand will pay homage to their classic look while giving them an update to keep the team looking modern. The new design would benefit the franchise by increasing merchandise sales as well as advertising support for team members. The new look is fresh and easily recognized by fans, both young and adult.